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This page contains all the information you need to know about applying for a stall at the Esplanade Market. Please read the information below before applying.

The St Kilda Esplanade Market Vision

‘The St Kilda Esplanade Market is a world renowned art and craft makers’ market in an iconic beachside location- a place of choice for art and craft makers, and for customers seeking quality, authentic Australian made products.’ (St Kilda Esplanade Market Strategic Plan 2016-2020)

Location & Hours

The St Kilda Esplanade Market is located on the Upper Esplanade in St Kilda, Victoria, Australia. Open every Sunday, 10 am to 4 pm (5 pm daylight savings hours) except for the second Sunday in February due to the St Kilda Festival.


How to Apply

Art & Crafts

Apply online here to become a stallholder at the St Kilda Esplanade Market.

Applications should be filled out online and will be submitted electronically.

You can save your application and return to it at any time by retaining the Primary Stallholder Name, Phone and Postcode.

You must complete all elements of the application, including acurate photos of stall set-up, workspace and entire product range to be sold at the market, or your application will not be reviewed.

Applications can only be made online. Hardcopy submissions will not be accepted or processed.

All Food Traders

Save the PDF form, enter details into fields then save the PDF and email to us. Follow directions on the Apply for Food Stall web page.

You must complete all elements of the application, including acurate photos of stall/van set-up and entire product range to be sold at the market , copies of current Food Registrations, Streatrader number, or your application will not be reviewed.


Permit Types


Casual Stall:
Approved Stallholders who wish to trade on a casual basis must book their stall for all weekends in a month by the 15th of the month before.

Casual stallholders must trade at least once within a 6 month period to keep an active status.

Permanent Stall:
Approved Stallholders who wish to trade on a permanent basis must attend the market on a weekly basis. You will be required to notify the Market Manager for any absences that are more than 4 weeks. Initially, approved stallholders will be eligible for a quarterly (3 month) probationary permit. The stallholders will be eligible to renew the permit after the probationary period provided the stallholder has been abiding by the rules and regulations of the market.

There are no cancelations, credits or refunds for any booking made 


However please note that it is a strict requirement that a stallholder must have in place a public and product liability policy with a minimum of $10 million cover in the stallholders name if the stallholder offers for sale any of the products listed below.

  • Cosmetics and beauty products
  • Medicines, Potions, Oils, Fragrances and Soaps

A copy of the Insurance Certificate of Currency must be supplied to the Manager before a stallholder may trade at the Market.

It is the responsibility of the stallholder to ensure that the insurance is renewed and remains current for the term that the Stallholder undertakes trading activity at the Market.

Permit Conditions and Local Laws

Example permit

City of Port Phillip Local Law #1
The Market falls under Port Phillip Local Law #1 Community Amenity and its Procedures and Protocols Manual. A copy may be obtained in full from the Council website at or can be sent to you by the Market Manager.


Application Process and Deadlines


All applications are due by the 15th of every month.
Any applications received after 5pm on the deadline date will be considered in the next round of applications.

Outcome of application
All applications are reviewed by a Selection Committee once a month. The Market Manager will notify applicants of the outcome of their application within 4 weeks of submission deadline.

No further correspondence will be entered into with unsuccessful applicants from this point forward. Acceptance and non-acceptance is at the discretion of Market Management with guidance from the St Kilda Esplanade Market Selection Panel. Management reserves the right to reject applications and not to enter into any correspondence about the decision. All decisions made by management are final.

Waiting list
A waiting list may be formed for successful applicants whose products are currently over-represented at the market. Applicants on the waiting list will not be contacted until a place becomes available. There is no time frame placed on the wait.



Arts/Craft and Pre-packaged Food 2.4M marquees:

Casual stalls:

  • $77 per day

Permanent stalls: (no credit for St Kilda Festival Day off)

  • $620 for 3 months. (January-March, April-June, July-September, October-December)
  • $1,133 for 6 months (January-June, July-December)
  • $2,112 for 12 months (July-June)

Arts/Craft and Pre-packaged Food 3M marquees

  • $85 per day

Permanent stalls: (no credit for St Kilda Festival Day off)

  • $682 for 3 months. (January-March, April-June, July-September, October-December)
  • $1,246 for 6 months (January-June, July-December)
  • $2,323 for 12 months (July-June)

(Stall fees are subject to annual increases)

Map of the Market Stalls:

Map of the Stall locations at the St Kilda Esplanade Market


Selection Criteria


Criteria Arts & Craft Applications

Selection of applicants is based on the following criteria:

  1. All products must be designed and hand made by the artist or designed by the artist with the production outsourced to suppliers located within Australia and all details disclosed on the Application Form submitted
  2. No products designed or made overseas are accepted
  3. Quality hand made products designed, partially or wholly produced and sold by applicant or their approved representative Aesthetic / artistic merit
  4. Quality of product (design / technique / finish)
  5. Artistic innovation, uniqueness, original design
  6. Level of skill reflected in goods
  7. Selection will be made to maintain a balance of media represented at the market

Other considerations:

  1. Ability to present goods appropriately and well in a market context
  2. Quality of presentation and packaging
  3. Current trends and products with broad customer or seasonal appeal
  4. Ability to sustain quality of work for stall over time (more important for permanent stallholders)

For Food Trader Criteria

please go to

Book Selection Criteria

Books must:

  • Not give deliberate offence, vilifying specific groups in our community on the basis of sexuality, religion, race etc.
  • Books must be written by the seller/s
  • Have quality publication and production
  • Books must not be second-hand
  • Small and or non for profit organisations may apply
  • Authority and Accuracy. (This is especially important with items covering medicine and health but could be applied to other topics such as history)

Permit conditions:

  • Permit is issued for books that have been applied for and accepted via selection process
  • 3 month maximum trade term per book
  • Any new literature must go through the selection process.

For More Information

For additional enquiries, please call the St Kilda Esplanade Market Management on (03) 9209 6634 or email


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