Stall Holder Information

Welcome to the St Kilda Esplanade Market

Congratulations and welcome to the St Kilda Esplanade Market stallholder community.

It’s great to have you on the team and is testament to your skills. The market has been operating for over 45 years along the Upper Esplanade. Set against the iconic backdrop of St Kilda Beach, our vibrant makers’ market features over 150 unique stalls of hand crafted artwork, wood products, jewellery, accessories and more. An inspiring weekly destination for Melbournians and tourists alike

Please take some time to familiarise yourself with how our market operates.

We hope that your trading experience at the market is positive. If we can help in anyway please let us know.

Please click on the links below to read all information about trading at the Esplanade Market, including setups, anchor equipment collections and installation, times, cancellations and more.


How do I get my anchor equipment?

Shelters (marquees and umbrellas) must be anchored every trade day to the Council installed anchor points either by eye bolt or cam ties as per installation guidelines. Each stall marking has x4 anchor points with a wind rating of up to 200kg per marquee leg. All other infrastructure must be secured or weighted to meet weather conditions.

New anchor equipment must be picked up from the office by appointment only prior to trading at the market. From St Kilda Town Hall, 99a Carlisle Street, St Kilda, between 10.30 am and 4 pm Monday to Thursday. Please call 9209 6634 to book a time.

Grub screws and eye bolt have initially been provided to stallholders free of charge, but costs will be charged for replacing lost or damaged stock.

Market Anchor System Instructions for Stallholders

Market Anchor System Handy Tips and General Information


Map of the Market Stalls

Map of St Kilda Esplanade Market - Stall & Busking locations


What are the conditions of my permit?

The Market falls under Port Phillip Local Law 1 Community Amenity and its Procedures and Protocols Manual. A copy may be obtained in full from the Council website at

Please note that any permit breach is grounds for immediate revocation.


Emergency Management Procedures (EMP)

As part of the Renewal Project for the market new Emergency Management Procedures (EMP) have been created for your reference.

The purpose of these procedures are to provide St Kilda Esplanade Markets with guidance on the management responses for a range of possible emergency scenarios to prevent harm to members of the public, stallholders and City of Port Phillip staff.

The EMP identified scenarios, which have been determined after examining the operations and hazards associated with the St Kilda Esplanade Markets:

  • Fire, Explosion or Smoke
  • Bomb Threat
  • Violence
  • Vehicle Accident

Please read over the procedures. If you would like a hard copy posted or emailed to you please notify the Market via email or call 9209 6634.


CrisisWorks Weather Notification System

We use a system called CrisisWorks to monitor the wind and temperature forecast and observations for the Sunday Market. The system will send out text and/or email messages alerting Stallholders of extreme weather forecasts, and if the market will be closed.

Terms and Conditions of the Permit indicate the Market will be closed if:

  • Wind exceeds 70km/h
  • Temperature is 45C or higher

Download the Quick Guide to CrisisWorks for Stallholders (Word 237KB)


What can I sell?

You are only allowed to sell the products listed on your permit. No other products or services may be sold without prior approval. It is a breach of your permit and will result in your permit being revoked.

Please refer to the section below about adding new products to your stall for further information.


How often must I trade?

Casual stallholders must trade at least once every six months to keep an active status and remain eligible.

If you don’t trade for six months or more you must re-apply to the Selection Panel through the standard St Kilda Esplanade Market application process.

Prior approval does not indicate or otherwise guarantee a second acceptance. All applications are assessed in accordance to the market mix at the time of application. This mix changes frequently with new applications. The Selection Panel may have accepted another application of a product of the same category as yours, due to your inactive status and may no longer have room for your product.

Probationary Period

All new stallholders are considered to be on probation for the first three months of trading.


Casual versus permanent trading

There are significant cost reductions in taking out a permanent permit. For example, each Sunday under a Quarterly permit works out at approx. $47.70 as opposed to $77 as a casual trader.

Permanent permit holders are entitled to their own page on the market website and have a little more security in terms of site location (when we have to move stalls around casuals are usually the first to be relocated).

Payments for permanent permits are made upfront in a lump sum.
Please email us should you wish to change to a permanent permit prior to the term starting month as stated above.


Booking procedure

Bookings are considered confirmed upon email request for dates and are not transferable.

Arts & craft or pre-package food

To book your dates a month in advance please email confirming:

  • Trader name
  • Contact name
  • Dates you will be confirming if available
  • You will accept an invoice for $77 (2.4M size) or $85 (3M size) per booking date that you have requested and acknowledge there is no change, refund, cancellation or credit offered.


Ready to eat food

To book your dates a month in advance please email confirming:

  • Trader name
  • Contact name
  • Dates you will be confirming if available
  • You will accept an invoice for $169 or $231(oversized site) per booking date that you have requested and acknowledge there is no refund, cancellation or credit offered.

Email by the 15th of the month before you wish to trade. For example, September bookings must be received by 15 August. You can request as many Sundays in the month as you wish.

You will be sent an invoice confirming your booking. While we attempt to accommodate all booking requests, this is not always possible if the market is particularly busy (such as at Christmas) or if your product category is over- represented (e.g. too many candle stalls). Booking confirmation is at the Market Manager’s discretion taking into account market mix, availability, marquee size and other factors on a case-by-case basis.

An invoice will be emailed 7 day payment terms as well as;

A permit will be issued via email after payment is received. Please note that the permit is only valid if payment has been received prior to trading. Permits are emailed on the Thursday prior to the trading date.


Payment Instructions

Instructions on how to pay are included on your invoice. Payments are to be paid directly to the City of Port Phillip ‘debtors’ account using the following phone and internet banking codes:

BPAY is available through your bank using phone or internet banking. Biller code: 706812
Your reference number will appear on your first invoice (and is your ‘debtor’ number)

Australia Post Billpay:
Phone 131816 (Master card or Visa Accepted) Biller code: 3060

Administration Fee

A one-off payment for each new stallholder set up, and accounts for the application assessment, training for use of the anchor system, and administration set up for permitting and invoicing. This fee is a one-off payment of $30 + GST.


Late Payment Fee's

As a result of internal reviews of the administrative processes for the Market, a late payment fee will apply, commencing in the 2016/17 financial year.

This fee relates to stallholder invoices that remain unpaid after the due date

For permanent stallholders: this fee would be applied when a payment is unpaid 30 days after the due date, and re-applied for every 30 days following that.

For casual stallholders: an additional reminder fee of $10 + GST would be applied if fee is unpaid one week prior to trading, then a $30 + GST fee for every 30 days unpaid following the trade date.

Late payment fees do not negate the ability for stallholders to enter into a payment plan in extenuating circumstances.


Payment plans are at the discretion of the Market Manager and are not available as a long term or ongoing arrangement.


Pre-packaged Food Traders and Ready to Eat Traders

Stallholders selling pre-packaged/ Ready to Eat food products must comply with their obligations under all food and health legislation including providing the Market Manager with Food Act Registration Certificates, (Streatrader Registration and Notification & Kitchen Registration). It is the trader’s responsibility to ensure that these certificates remain current. Spot checks will be performed by market management or staff.

Pre-packaged/ Ready to Eat food traders are required to lodge a Streatrader- Statement of Trade at least 5 days prior to trading dates.

Ready to Eat Food trucks/trailers are authorised to operate on the footpath provided their own staff are onsite for safe bump in/out of pedestrian management. Must be in location no later than 9.30 am and within marked stall locations. If arrival is later than 9.30 am Ready to Eat food trucks/ trailers must park in parking bays adjacent to the Foodie Zone on the market side of the Footpath for service.

Market Code of Conduct

All traders at the market must read and agree to adhere to the Market Code of Conduct

The management of the St Kilda Esplanade Market is committed to ensuring stallholders and market staff are able to operate in an environment free from harassment by creating a Code of Conduct outlining acceptable behaviour and defining unacceptable practices which will not be tolerated under any circumstances.

Breaches of the Code of Conduct are grounds for immediate dismissal from trading at the market.

Click here to read the Market Code of Conduct


OHS Injury Forms and Hazard Report Forms

Whilst at the market you must report any incidents, hazards and injuries that you are involved in or see. Please download one of the following forms below and fill it out with as much information as possible. After this please email the forms to 



General Sunday information to check

Please read over the anchor system information above and organise a time to collect your equipment from the office prior to trading. Market Anchor System Handy Tips and General Information 

The Market Manager and or staff will be at the market every Sunday.

If you have any information you would like to raise please send an email to the Esplanade inbox as Sunday is a busy day and hard for staff to talk to everyone.  All requests must be in writing and will be responded to during the week.

Stallholder’s newsletter

A weekly newsletter is emailed to all stallholders. Be sure to take the time to read it to see the comings and goings of the Market and to be kept up to date with any changes, updates etc. Any local events that may impact on the market are also included.

Casual stall allocation is listed and is the only way to find out who may be located next to you if you are a permanent stallholder.


This is the link to our website which has all the major events and road closures listed:

Credits/ Refunds/Cancellations

Reminder: There are no credits given to any casual traders after a booking has been made and invoiced.
An email request for dates is confirmation for a stall to be booked for you and invoiced.
All bookings made are expected to be kept for all permit types.
No refund/ credit will be given to any cancelled booking.
No refund is given to monies paid for non-attendance.
No change to permit type after invoice has been issued and trading term commenced.

Social Media

Please take photos on Sunday of your stall and post on Facebook remember to add to your post:
@St Kilda Esplanade Market, so we can share your posts and promotions on the Market Facebook page as well.

Instagram #esplanademarket

Facebook- Peter Day is the generic market profile- search and request to be his friend- a Stallholder Private Group is set up, where you can all msg each other and receive important information.


Please make sure your cars are not on the footpath or double parked at any time, as you run the risk of being fined.

Paid street parking is available along both sides of The Esplanade and in the Lower Esplanade. Traders must observe parking restrictions.

No parking is reserved for stallholders. No concessions or parking permits are available for stallholders.

While some stallholders enjoy parking directly in front of their stall, no stallholder can direct any other trader or member of the public to relocate their car. This is a permit condition and breaches will result in the revocation of the permit.

Also remember to have paid for a parking ticket on arrival $12.30 for the day (subject to change yearly - please note correct amount shown on machines for daily fee).

Esplanade Market Parking Factsheet (PDF 580KB)

Market hours

The Sunday Market is open every Sunday 10 am – 5 pm (daylight savings) or 4 pm all other times.

It is a condition of your permit that you are set up and ready to trade by 10 am.

Stallholders must be setting up by 9 am. If the stallholder is late or unable to trade, they should notify the Sunday Market staff by 8 am via mobile phone 0403 604 119.

You are also required not to pack up until the set closing time (either 4 pm or 5 pm depending on the time of the year). Unless permission to end trade early is obtained from the Sunday Market staff.

Traders who consistently breach these conditions will have their permit revoked.

Late set-up and early pack-up creates a hazard for customers and is disruptive for other traders.

Please note, while the market trades every week, the second Sunday in February is St Kilda Festival Sunday. The usual St Kilda Esplanade market does not operate however there is the opportunity to have a stall at the St Kilda festival instead. Details on St Kilda Festival
Trading is available here:

Allocation of Sites

Sites will be allocated by the Market staff based on availability, appearance and product distribution. Trading permits are sent after invoices are paid.

Your permit will specify your site number. Site numbers are line marked on the pavement.

A stall left vacant by the late arrival or absence of the stallholder may be occupied (for that day only) by another stallholder with the agreement of the Sunday Market staff after 9.30 am. DO NOT MOVE LOCATION IF YOU CANNOT BE READY BY 10 am.

Double stalls can only relocate into another double site if available. Splitting a double stall into multiple single stalls is not allowed.  

Also make sure dogs at the market are on leads especially during set up/pack down for their safety


Public liability insurance is included in the stall fees.

However please note that it is a strict requirement that a stallholder must have in place a public and product liability policy with a minimum of $10 million cover in the stallholders name if the stallholder offers for sale any of the products listed below.

  • Cosmetics and beauty products
  • Medicines, Potions, Oils, Fragrances and Soaps

A copy of the Insurance Certificate of Currency must be supplied to the Manager before a stallholder may trade at the Market.

It is the responsibility of the stallholder to ensure that the insurance is renewed and remains current for the term that the Stallholder undertakes trading activity at the Market.


Marquees and tables are not provided by the City of Port Phillip. Stallholders must provide their own marquees and anything else required for the stall.

All marquees must be for commercial grade use, umbrellas or similar items must meet Australian Standards. Shelters (marquees and umbrellas) must be anchored every trade day to the Council installed anchor points either by eye bolt or cam ties as per installation guidelines. Each stall marking has x4 anchor points with a wind rating of up to 200kg per marquee leg. All other infrastructure must be secured or weighted to meet weather conditions.

Clear panels in backs and sides are very highly recommended.

Market umbrellas are acceptable with adequate ties and weights on the corners of the umbrellas. Ordinary beach-style umbrellas are not acceptable.

Blue tarpaulins are not acceptable.

Test & Tag Table Information 

Website Listing

All permanent Stallholders are entitled to have a online Stallholder profile page on the Esplanade Market Website as part of their hire conditions. If you wish to have your stall advertised on the website, please download and fill out the form below before sending it back to us via email to

Click here to Download Website Stallholder Profile Form 

Long Service Leave Reminder

Stallholders who have been permitted for a period of 8 years (pro rata) are entitled to Long Service Leave (LSL) of not more than 3 months per period. Stallholders may return to their existing stall at the end of the LSL period if operational requirements of the Market make this feasible. Requests for LSL must be made in writing to the Market Manager. So every 8 years = 3 months LSL – to be taken in consecutive dates only.

Have your say

Council operates a Reference Group where decisions regarding the direction of the market are discussed. As well as Councillors and market office staff, there are four stallholder representatives on this committee as well as external industry experts. Positions become available every two years and will be advertised in the weekly email newsletter.

The Reference Group meets approximately 4 times a year.

We are always happy to listen to your ideas and feedback. We’re here to make sure the market is as good as it can be, so please contact us if you would like to make a suggestion or provide feedback.


Contact details 

Please use this email address as it goes to a group of people who can action your request and avoids delays should an individual staff member be unavailable.

Market Phone: (03) 9209 6777

Market Mobile: 0403 604 119

Postal address: St Kilda Esplanade Market, City of Port Phillip, Private Bag No 3, PO St Kilda 3182
Street address: St Kilda Town Hall, 99a Carlisle Street, St Kilda

Office Hours: Monday to Thursday 10 am to 4 pm plus Sundays at the market.

Market staff are in attendance at the market each week (but not for the entire trading day). Sunday is your trading day. So as not to distract from your customers on a Sunday, you are encouraged to contact the office during the week if you have any questions or issues and not to raise them with staff onsite.

Questions regarding accounts, forward bookings, leave etc. cannot be resolved onsite as staff do not have remote access to the financial systems.


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