Apply for food stall

This page contains all the information you need to know about applying for a Prepackaged or Ready to Eat Food stall at the Esplanade Market. Please read the information below before applying.

The Market now accept ready to eat food as well as prepackaged food, please read the correct sections below.

Application Deadlines

All applications are due by the 15th of every month.

Application Process

Received applications
Any applications received after 5pm on the deadline date will be considered in the next month's round of applications.

You must complete all elements of the application, including photos and registration numbers, or your application will not be reviewed.

Outcome of application
The Market Manager will notify applicants of the outcome of their application within 4 weeks of submission deadline.     

No further correspondence will be entered into with unsuccessful applicants from this point forward. Acceptance and non-acceptance is at the discretion of Market Management with guidance from the St Kilda Esplanade Market Selection Panel. Management reserves the right to reject applications and not to enter into any correspondence about the decision. All decisions made by management are final.

Local Laws

City of Port Phillip Local Law #1
The Market falls under Port Phillip Local Law #1 Community Amenity and its Procedures and Protocols Manual. A copy may be obtained in full from the Council website at or can be sent to you by the Market Manager.

How to Apply

  1. Download and save PDF to computer
  2. Fill out all PDF fields
  3. Save as a new file
  4. Submit application with attached additional information where indicated
  5. Email to esplanademarket@portphillip.vic.gov.au

           

Criteria Prepackaged Food Applications

In order to be eligible for a food stall at the Market and in keeping with the requirement for a ‘Makers’ Market’ offering handmade goods the food product on offer must adhere to the following:
  1. Food and specialty products must be partially or wholly produced by the primary stallholder: either grown, processed or baked. The production process detailing any parts to be outsourced must be listed on the Application Form
  2. The primary stallholder must be in attendance at the Market on a regular basis. Food product must be sold by the producer or the secondary stallholder as listed on the license
  3. Fresh produce including fruit and vegetables, meat, poultry, seafood, dairy and small goods are not eligible to be sold at the Market
  4. Food must be packaged or suitable to take home rather than be ‘consumed on the spot’.
  5. Food and specialty products must be of a suitable high quality or gourmet nature with well-presented packaging and presentation and a high level of appeal to the customer. Priority will be given to unique and quality food products with a high aesthetic appeal
  6. Priority is given to locally produced specialty products and food of an organic or biodynamic nature but producers from outside Victoria will also be considered to trade at the Market
  7. All health requirements and food registration permits must be obtained prior to commencement of trade
  8. Non-powered sites only will be allocated. All food must be stored safely and appropriately using the correct process for temperature control.

Examples of Prepackaged Food product to be sold include:

Honey and honey products, jams and preserves, marinades and chutneys, specialty teas and coffees, nuts, dried fruit, olives, oils and vinegars, confectionary including nougat, fudge and the like, specialty baked goods including cakes, breads, and biscuits, muesli, hand-made dried pasta and sauces, health goods, home-made dog treats and specialty goods.

Suggested specialty, non-food products as above such as wine and beer, cut flowers, potted plants must comply with the required criteria outlined above to fit with the artisan branding of the existing market. Boutique or Cottage industry products, manually produced using hand crafted methods and skills can be considered for sale at the Market only. Commercially produced products are not eligible to apply.

For extra information go to:

Pre-packaged Food Permit Types

Casual Stall:
Approved Stallholders who wish to trade on a casual basis must book their stall for all weekends in a month by the 15th of the month before.

Casual stallholders must trade at least once within a 6 month period to keep an active status.

Permanent Stall:
Approved Stallholders who wish to trade on a permanent basis must attend the market on a weekly basis. You will be required to notify the Market Manager for any absences that are more than 4 weeks. Initially, approved stallholders will be eligible for a quarterly (3 month) probationary permit. The stallholders will be eligible to renew the permit after the probationary period provided the stallholder has been abiding by the rules and regulations of the market.

Pre-packaged Food Fees

See the fees information on the Apply Now page for details of pre-packaged food fees.

Criteria Ready to Eat Food

In order to be eligible for a food stall at the Market and in keeping with the requirement for a ‘Makers’ Market’ offering handmade goods the food product on offer must adhere to the following:

  1. Food and specialty products must be partially or wholly produced by the primary stallholder
  2. The primary stallholder must be in attendance at the Market on a regular basis.  Food product must be sold by the producer or the secondary stallholder as listed on the license.
  3. All food must be stored safely and appropriately using the correct process for temperature control.
  4. Food and specialty products must be of a suitable high quality or gourmet nature with well-presented packaging and presentation and a high level of appeal to the customer. Priority will be given to unique and quality food products with a high aesthetic appeal
  5. All up to date health requirements and food registration permits must acompany the application
  6. All cooking equiptment must be set back from the shop front and sides approx. 1mt
  7. Non-powered sites only will be allocated

Ready to Eat Food

Casual stalls 3M spaces:

  • $169 per day

Casual stalls over 3M spaces:

  • $231 per day

Extra Ready to Eat Food Permit Conditions

SKEM_Itinerant_Food_Trader_Extra_Permit_Conditions.pdf

SKEM_Itinerant_Trader_Info_Sheet_-_2015(1).pdf

SKEM_Stallholder_Reminder_-_2015(1).pdf   

SKEM_Itinerant_traders_FOOD_Aug-_Health_Letter(1).pdf 

HRIA_Weighting_Guide_Final_18feb09.pdf

Victoria’s Food Act Food vans and stalls

For More Information

For additional enquiries, please call the St Kilda Market Management on (03) 9209 6634 or email esplanademarket@portphillip.vic.gov.au.

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